Awareness Joint Table Work Plan
|25 Eddy Street
The mandate of the Joint Awareness Table is to help foster recognition of the vital role of the voluntary sector in Canadian society. It will do this by developing and implementing an action plan designed to influence the attitudes, opinions and perceptions of Canadians by:
- informing a variety of audiences (community leaders, the private sector, media, governments, Canadians, youth and the voluntary sector itself) of the important work of voluntary sector organizations;
- positioning the voluntary sector as a contributor to Canada’s social, economic and cultural well-being; and
- encouraging Canadians to participate and become engaged in the work of the voluntary sector.
- The voluntary sector will see itself as a significant contributor to the health of Canadian civil society, and will be so recognized by the public and private sectors.
- Governments and the private sector will see the value of partnership with the voluntary sector in setting public policy priorities and in developing policies and programs that deal with public policy issues.
- Canadians, including youth, who currently are not engaged in the voluntary sector will be drawn to contribute time, skills and financial resources for the betterment of the world they live in.
- 5-year horizon, based on current budget allocations. Additional resources may be required at some point for specific initiatives.
- Current workplan focuses on deliverables by Fall 2002.
- Several other Joint Tables will make contributions to building awareness/recognition of the Voluntary Sector. Therefore, collaborative approaches with other Joint Tables are a must for the sake of a coherent and consistent messaging.
- A flexible, learning and iterative approach will be adopted in order to deal with unexpected challenges and to take advantage of opportunities.
- The mandate is centered on recognition of the contribution of the Voluntary Sector; the lead for promoting the Voluntary Sector Initiative lies with the two secretariats for the initiative (VSTF and VSIS) .
BUILT AROUND 8 PHASES
- Research and analysis
- Development of strategy options and priorities
- Development of an action plan
Fall 2001/Winter 2002
- Pilot testing of specific awareness strategies within the action plan
- Evaluation of pilots
- Refinement of action plan
- Full implementation
- Broad-based discussion on the current challenges and ways of increasing recognition of the impact of the Voluntary Sector in Canada through participation in the Canadian Centre for Philanthropy’s 7th Annual Symposium in Spring 2001.
II. Development of strategy options and priorities
- Scan of existing Research on Public Attitudes Towards the Voluntary Sector.
- Discussion paper in order to provide a context for discussion at the Canadian Centre for Philanthropy 7th Annual Symposium in Spring 2001.
- Report from the Canadian Centre for Philanthropy 7th Annual Symposium.
- Information session on marketing and communications approaches for all Joint Table members.
- Future public opinion research activities as required.
- Early consultation with key stakeholders (sector, federal departments,other Joint Tables) on our selection of priority audiences and on options for reaching them.
III. Development of an action plan
- Development and implementation of a consultation plan.
- Analysis of consultation and engagement exercise.
- Definition and segmentation of target audiences.
- Proposal on awareness strategy options for each audience.
- Thorough discussions with the Joint Coordinating Committee.
IV. Pilot Testing.
- Design and development of specific tools and communications initiatives.
- Identification of possible candidates for pilot testing.
- Evaluation framework for pilot testing.
- Key messages.
- Close connection between assigned members and pilot sites throughout implementation of awareness strategies and tools.
- Sharing of lessons learned with the Joint Coordinating Committee and others Tables.
VI. Refinement of strategies and tactics
- Research (mini-surveys and polling).
- Analysis of the results from the pilot testing (including lessons learned).
- Recommendations for further adjustments to individual strategies or for the overall action plan itself.
Other activities throughout the process until Fall 2002
- Focussed consultations with selected partners, individuals, and organisations on the content of the action plan.
- Draft and monitor workplan
- Finalize terms of reference
- Briefing documents and presentation components to allow members of the Joint Tables to speak to Ministers, voluntary sector organizations, community leaders etc., about the Joint Awareness Table’s work
- Key messages and questions at the end of each meeting (report to Joint Coordinating Committee, various audiences, web site)
- Assignment of lead to committee members for specific tasks
- Identification and exploitation of existing conferences, think tanks etc., throughout the process for communicating, promoting and consulting on the work of the Table as appropriate
- Local consultations with target groups through our regular meeting times and locations.
- Participating in and taking advantage of Speakers Bureau to further the work of the Table.
1. Full Time Employee
The Joint Awareness Table retains full flexibility with regard to human resources. In the future, the Table will be hiring more staff and will rely on service contracts for specific tasks when appropriate (eg survey design, evaluation framework).
- Responsible for coordinating all aspects of the Joint Awareness Table Secretariat
At this stage, service contracts and direct expenditures have been used.
Grants and Contributions may be used to implement the different components of the workplan.
|JAT Budget by Fiscal Year
|2000 - 2001
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|2001 - 2002
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|2002 - 2003
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|2003 - 2004
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|2004 - 2005
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