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Knowledge Transfer Strategy

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Knowledge Transfer/Dissemination Strategy for Capacity Joint Table (CJT) Projects

In May 2003, the Capacity Joint Table Advisory Committee tasked the CJT Secretariat with creating an integrated knowledge transfer strategy for CJT products.

In November, 2002 the Advisory Committee agreed to provide funds to individual projects for them to carry out knowledge transfer/dissemination as part of their project work. In support of this decision, in early 2003, a Knowledge Transfer Working Group was established by the CJT Advisory Committee to disseminate knowledge in a consolidated way about CJT products.

The Group includes an Advisory Committee member, the project lead from each of the CJT projects, and a program advisor from HRDC’s Social Development Directorate. An officer with the Voluntary Sector Forum liaises with the Group (please see Appendix A for a listing of members of the Working Group).

The Working Group has assisted in the creation of this integrated strategy and is providing advice to the CJT Secretariat in the development and distribution of the dissemination products. The individual dissemination plans of each project, which vary in complexity and comprehensiveness, will be a contributing factor to the scope of the integrated strategy.

The Group will facilitate use of their respective networks for the CJT dissemination and will cross-promote each other’s work, the work of the Table and the Voluntary Sector Initiative (VSI) during presentations, conferences, meetings, and other events.


A. Objectives
In keeping with the resources available*, the knowledge transfer strategy will be focused and streamlined. The two main objectives are:
  • To ensure that CJT information and products reach the widest possible audience, and
  • To communicate three key messages: what the products are, where they are, and how to access them. There will also be summaries of findings.

*The strategy will not include development of application-related products such as training sessions for specific projects.

B. Audiences
The primary audiences are national, provincial/territorial and local voluntary organizations and government departments, as well as the federal government’s Assistant Deputy Ministers (ADMs) Departmental Champions of the VSI.

Secondary audiences include MPs, non-governmental funders, libraries, and the private sector.

C. Dissemination method
Established vehicles such as CJT printed publications, newsletters/bulletins, mail outs, conference displays, annual meetings and speaker promotion will be used. Key websites – VSI site, individual Knowledge Transfer Working Group members’ sites, Voluntary Sector Forum site – and e-mailings will also be used. However, making use of the appropriate vehicles is important, as a substantial proportion of the voluntary sector (about 40%) has no or minimal regular computer access, including regular access to e-mail.

D. Dissemination tools
The dissemination tools will promote the products of the CJT as a package and connect them to the work of the other Tables and the VSI in general. The common look requirements outlined by Canadian Heritage for VSI materials will be adhered to.

Various formats will be used for dissemination products, with a focus on grouping CJT products by theme:

  • Printed products (e.g., half-page insert on CJT project themes, one-page list of CJT products, brochure of all CJT products)
  • Web descriptions of products, web notices, web links to Knowledge Transfer Working Group sites, “map” of CJT and related projects
  • Speakers, articles, theme-based fact sheets
  • Calendar of newsletters, mail outs, conferences, and annual meetings
  • ADM Champions’ kit, MPs’ kit

E. Timing:
Most products will be available by Fall 2003. It is anticipated that active dissemination of generic promotional products will be conducted in late September/October, with some dissemination in 2004 when the last of the products are released. The CJT Fall campaign will try to take advantage of a planned national awareness campaign on the value of the voluntary sector also to be launched this autumn by Canadian Heritage. The ADM Champions’ package is expected to be distributed prior to the Fall campaign. As opportunities arise, there will be ongoing dissemination over the Summer 2003.

E. Summary and Lessons Learned1
In mid-2004, material from the final individual project reports will be compiled into a document that will include a summary of the CJT knowledge transfer process and lessons learned.

1The overall VSI evaluation will look at the broad process and outcomes for the whole Initiative.


The key activities to implement the strategy are the following:

  • Liaise with the other VSI Tables, Social Development Canada and the Voluntary Sector Forum to identify upcoming events and possible joint promotions.
  • Identify a broad range of organizations that will assist with e-mailings and inclusion of articles in newsletters/bulletins; focus particularly on accessing organizations and networks in provincial/territorial/local governments, especially Quebec.
  • Develop a schedule of upcoming events for 2003/04 to make links between the work of the projects – when the projects are disseminating, training, attending conferences or annual meetings.
  • Continue developing common acknowledgements that will appear in every product (half page and full page inserts have been completed, shorter versions to be developed).
  • Develop other products: brochure, articles, web buttons, web bulletins, theme-based fact sheets that emphasize the linkages or explain the differences between projects, kits for ADM Champions and MPs.
  • Update CJT project and product descriptions on the VSI website as a focal point for CJT information.
  • Pull together CJT products and dissemination products for use by project leads at conference displays, annual meetings, and presentations.
  • Develop summary document on the knowledge transfer that includes lessons learned.


National Survey of Nonprofit and Voluntary Organizations
Dr. Michael Hall
Interim President and CEO
Canadian Centre for Philanthropy (CCP)

Developing Human Resources for the Voluntary Sector
Lynne Toupin
Developing Human Resources for the Voluntary Sector project
Community Foundations of Canada

Sources and Mechanisms of Funding and their Impact on Sustainability
Katherine Scott
Senior Policy Associate
Canadian Council on Social Development

Policy Internships and Fellowships
Paula Speevak Sladowski
Centre for Voluntary Sector Research and Development (CVSRD)
Carleton University

National Learning Initiative for the Voluntary Sector
Beverly Suderman
Senior Project Manager: Social Policy
Coalition of National Voluntary Organizations

CJT Advisory Committee
David Boyd-Thomas
Vice-President, Development
VGH and UBC Hospital Foundation

Social Development Directorate, HRDC
Greg Bamford
Program Advisor
Human Resources Development Canada (HRDC)

Voluntary Sector Forum
Brenda Cameron Couch
Voluntary Sector Forum Liaison


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Last Updated: 2020-01-17