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Knowledge
Transfer/Dissemination
Strategy
for
Capacity
Joint
Table
(CJT)
Projects
PURPOSE
In May 2003, the Capacity Joint Table Advisory Committee tasked the
CJT Secretariat with creating an integrated knowledge transfer strategy
for CJT products.
BACKGROUND
In
November,
2002
the
Advisory
Committee
agreed
to
provide
funds
to
individual
projects
for
them
to
carry
out
knowledge
transfer/dissemination
as
part
of
their
project
work.
In
support
of
this
decision,
in
early
2003,
a
Knowledge
Transfer
Working
Group
was
established
by
the
CJT
Advisory
Committee
to
disseminate
knowledge
in
a
consolidated
way
about
CJT
products.
The
Group
includes
an
Advisory
Committee
member,
the
project
lead
from
each
of
the
CJT
projects,
and
a
program
advisor
from
HRDC’s
Social
Development
Directorate.
An
officer
with
the
Voluntary
Sector
Forum
liaises
with
the
Group
(please
see
Appendix
A
for
a
listing
of
members
of
the
Working
Group).
The
Working
Group
has
assisted
in
the
creation
of
this
integrated
strategy
and
is
providing
advice
to
the
CJT
Secretariat
in
the
development
and
distribution
of
the
dissemination
products.
The
individual
dissemination
plans
of
each
project,
which
vary
in
complexity
and
comprehensiveness,
will
be
a
contributing
factor
to
the
scope
of
the
integrated
strategy.
The
Group
will
facilitate
use
of
their
respective
networks
for
the
CJT
dissemination
and
will
cross-promote
each
other’s
work,
the
work
of
the
Table
and
the
Voluntary
Sector
Initiative
(VSI)
during
presentations,
conferences,
meetings,
and
other
events.
INTEGRATED
KNOWLEDGE
TRANSFER
STRATEGY
FOR
CJT
PRODUCTS
A.
Objectives
In
keeping
with
the
resources
available*,
the
knowledge
transfer
strategy
will
be
focused
and
streamlined.
The
two
main
objectives
are:
-
To
ensure
that
CJT
information
and
products
reach
the
widest
possible
audience,
and
-
To
communicate
three
key
messages:
what
the
products
are,
where
they
are,
and
how
to
access
them.
There
will
also
be
summaries
of
findings.
*The
strategy
will
not
include
development
of
application-related
products
such
as
training
sessions
for
specific
projects.
B.
Audiences
The
primary
audiences
are
national,
provincial/territorial
and
local
voluntary
organizations
and
government
departments,
as
well
as
the
federal
government’s
Assistant
Deputy
Ministers
(ADMs)
Departmental
Champions
of
the
VSI.
Secondary
audiences
include
MPs,
non-governmental
funders,
libraries,
and
the
private
sector.
C.
Dissemination
method
Established
vehicles
such
as
CJT
printed
publications,
newsletters/bulletins,
mail
outs,
conference
displays,
annual
meetings
and
speaker
promotion
will
be
used.
Key
websites
–
VSI
site,
individual
Knowledge
Transfer
Working
Group
members’
sites,
Voluntary
Sector
Forum
site
–
and
e-mailings
will
also
be
used.
However,
making
use
of
the
appropriate
vehicles
is
important,
as
a
substantial
proportion
of
the
voluntary
sector
(about
40%)
has
no
or
minimal
regular
computer
access,
including
regular
access
to
e-mail.
D.
Dissemination
tools
The
dissemination
tools
will
promote
the
products
of
the
CJT
as
a
package
and
connect
them
to
the
work
of
the
other
Tables
and
the
VSI
in
general.
The
common
look
requirements
outlined
by
Canadian
Heritage
for
VSI
materials
will
be
adhered
to.
Various
formats
will
be
used
for
dissemination
products,
with
a
focus
on
grouping
CJT
products
by
theme:
-
Printed
products
(e.g.,
half-page
insert
on
CJT
project
themes,
one-page
list
of
CJT
products,
brochure
of
all
CJT
products)
-
Web
descriptions
of
products,
web
notices,
web
links
to
Knowledge
Transfer
Working
Group
sites,
“map”
of
CJT
and
related
projects
-
Speakers,
articles,
theme-based
fact
sheets
-
Calendar
of
newsletters,
mail
outs,
conferences,
and
annual
meetings
-
ADM
Champions’
kit,
MPs’
kit
E.
Timing:
Most
products
will
be
available
by
Fall
2003.
It
is
anticipated
that
active
dissemination
of
generic
promotional
products
will
be
conducted
in
late
September/October,
with
some
dissemination
in
2004
when
the
last
of
the
products
are
released.
The
CJT
Fall
campaign
will
try
to
take
advantage
of
a
planned
national
awareness
campaign
on
the
value
of
the
voluntary
sector
also
to
be
launched
this
autumn
by
Canadian
Heritage.
The
ADM
Champions’
package
is
expected
to
be
distributed
prior
to
the
Fall
campaign.
As
opportunities
arise,
there
will
be
ongoing
dissemination
over
the
Summer
2003.
E.
Summary
and
Lessons
Learned1
In
mid-2004,
material
from
the
final
individual
project
reports
will
be
compiled
into
a
document
that
will
include
a
summary
of
the
CJT
knowledge
transfer
process
and
lessons
learned.
1The
overall
VSI
evaluation
will
look
at
the
broad
process
and
outcomes
for
the
whole
Initiative.
ACTIVITIES
The
key
activities
to
implement
the
strategy
are
the
following:
- Liaise with the other VSI Tables, Social Development Canada and the Voluntary
Sector Forum to identify upcoming events and possible joint promotions.
- Identify a broad range of organizations that will assist with e-mailings
and inclusion of articles in newsletters/bulletins; focus particularly
on accessing organizations and networks in provincial/territorial/local
governments, especially Quebec.
- Develop a schedule of upcoming events for 2003/04 to make links
between the work of the projects – when the projects are disseminating,
training, attending conferences or annual meetings.
- Continue developing common acknowledgements that will appear in
every product (half page and full page inserts have been completed,
shorter versions to be developed).
- Develop other products: brochure, articles, web buttons, web bulletins,
theme-based fact sheets that emphasize the linkages or explain the
differences between projects, kits for ADM Champions and MPs.
- Update CJT project and product descriptions on the VSI website as
a focal point for CJT information.
- Pull together CJT products and dissemination products for use by
project leads at conference displays, annual meetings, and presentations.
- Develop summary document on the knowledge transfer that includes
lessons learned.
Appendix A - KNOWLEDGE TRANSFER WORKING GROUP MEMBERSHIP
National Survey of Nonprofit and Voluntary
Organizations
Dr. Michael Hall
Interim President and CEO
Canadian Centre for Philanthropy (CCP)
Developing Human Resources for the Voluntary
Sector
Lynne Toupin
Director
Developing Human Resources for the Voluntary Sector project
Community Foundations of Canada
Sources and Mechanisms of Funding and
their Impact on Sustainability
Katherine Scott
Senior Policy Associate
Canadian Council on Social Development
Policy Internships and Fellowships
Paula Speevak Sladowski
Centre for Voluntary Sector Research and Development (CVSRD)
Carleton University
National Learning Initiative for the
Voluntary Sector
Beverly Suderman
Senior Project Manager: Social Policy
Coalition of National Voluntary Organizations
CJT Advisory Committee
David Boyd-Thomas
Vice-President, Development
VGH and UBC Hospital Foundation
Social Development Directorate, HRDC
Greg Bamford
Program Advisor
Human Resources Development Canada (HRDC)
Voluntary Sector Forum
Brenda Cameron Couch
Voluntary Sector Forum Liaison
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