Recommendations
Promotion, Recognition and Outreach
Volunteerism in Canada cannot be taken for granted, nor will
it flourish without broad awareness of its many contributions
and the importance of the voluntary sector organizations that
support it. The benefits of volunteerism and the contributions
of millions of volunteers need to be recognized, supported and
celebrated. Without sufficient recognition or understanding of
the investment of time, energy, commitment, expertise and excellence
of volunteers, we risk weakening this vital force that builds
community in Canada.
The International Year of Volunteers provided the opportunity
to begin raising awareness and appreciation for the individuals
and organizations engaged in voluntary activities in our communities.
However, the activities of this past year alone will not result
in broad awareness and increased understanding of the efforts
of volunteers or the voluntary sector, nor increase engagement
in volunteering throughout Canada.
A sustained recognition, awareness, promotion and outreach campaign
is required to ensure that volunteerism and civic participation
are recognized as basic elements of Canada's way of life and that
the efforts of volunteers are acknowledged and applauded. At the
same time, the campaign would encourage more Canadians to volunteer.
- It is recommended that a multi-year campaign of promotion,
recognition and outreach be developed and implemented to help
Canadians better understand and appreciate volunteer activity
and encourage them to volunteer.
