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Participating in Federal Public Policy: A Guide for the Voluntary Sector
Media relationsPoliticians watch the media closely. Therefore, an indirect method to reach government officials and policy makers is through working with the media.
For links to local media visit: http://www.journalismnet.com/ canada/news.htmDepending on the specific strategy employed, the approach you take will vary. For feature stories and news releases that depend on generating the interest of a reporter or the editorial board, it is a good idea to build relationships with the local press (or the national press, if applicable to your policy issue). In all cases, adhering to media deadlines is the key to having your information used.
Remember, it is just as important to include positive media stories as it is to include critical stories. A positive story that highlights the involvement of a government department or politician in an event is a very effective way of promoting an issue.
Feature stories are focused reports in newspapers on human- or local-interest issues. Your organization may send its own articles into the newspaper, whether it is a story of an event or an opinion paper.
News releases/news conferences
A news release or news conference is an announcement of an event, performance or other newsworthy item that is issued from your organization to the press. There are two kinds of news releases. The first kind is making news. The most challenging aspect of making news is to be concise while still giving all the information necessary. The second type of news release is responding to news. A news story can prompt an overwhelming response from the public. When you are responding to news, it is important to follow the tips listed below so that your release has a better chance of getting noticed.
Tips on news releases
Tips on news conferences
For more resources on working with the media visit: http://www.impacs.org/
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|Last Updated: 2019-11-18|